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Forget The Myths​
About Aging

It’s those aging myths that STOP so many women from feeling inspired about their body and physical well-being. I’m dedicated to helping you reach your health and fitness goals as you or after you’ve FLIPPED past 50…to the BETTER half of life!

“Debra’s insights and tips helped me get through the dip I was having after injuring my knee. She helped me get back in action, safely.” – Beth, age 54

Here’s What You’ll Find At Flipping 50

Ideas & Inspiration

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and Flipping 50 TV.

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lasting results.

What Our Customers Have To Say...

Want to know why traditional advice on women’s health and women’s fitness doesn’t work? This is particularly true for women in menopause, pre-menopause, and perimenopause…

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I’m Debra Atkinson. I believe...

...menopause wellness & health doesn't have to be hard. My fitness coaching programs for women are based on science for women. You CAN balance your hormones, fix a slow metabolism, get and stay fit.

I help women in menopause and beyond get the energy and the vitality they want, need, and deserve in the second (and better) half!

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Flipping 50 Blog

It takes exercise, nutrition, and lifestyle habits. You’ll find posts that dive into content specific to women in midlife and beyond, all based on research featuring women. Plus, the mindset shifts to accept and use information different from what you’ve heard for years.

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Learn how to measure!

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how to measure

Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Measure from the rib cage just under breasts at bra line

At the belly button/umbilicus

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