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Flipping 50 Membership


Flipping 50


Join Your Community.  Accelerate Your Results.
Get Science-Based Strength You Want.  Get Back To Being YOU!



The FlippingFifty Cafe is open only a couple of times a year.  Enter your name and email below, and you’ll be the first to know!



– Save $139 over a year +
– Save addt’l $80 (Limited time!)
Plus…These Bonuses:
 – What, When, & Why To Exercise Recording Bundle !! 
 – Stronger Coaching Calls Library 

Try It Out

 – Stick your toe in the water
 – Go Month-to-Month
 – See what it’s all about


Most Popular & Best Value

 – Save $159 annually 
 – Save addt’l $80 (Limited time!)
   Use coupon: 80offcafe

$649 $569/first year

Tie Shoe

The Flipping 50 Cafe Membership

The Flipping 50 Café is an annual (or monthly) subscription that gets women consistent on the path to look good, feel great, and avoid the trap of settling for “acting their age.”

You get easy access to downloadable master classes to watch or listen to while you exercise, monthly wellness & fitness challenges, recipes from celebrity friends, and an online community so you’re surrounded by other women just like you who “get you” and you’ll find who’ve “got you.” 

Every month I’ll share new content based on the research I’ve been doing (my inbox is groaning daily). You can keep up with what’s real, and what’s  false without having to read for hours and waste time on useless suggestions.

flipping fifty cafe testimonial

The ANNUAL membership option is on sale!
Save $80 additional dollars off the annual rate
PLUS these bonuses:
90 Day Planner ($49) Plus FREE SHIPPING!!
12-Day Blissmas Challenge

“If I had a dollar for every diet I’ve tried that didn’t work…”

Stretching Exercise

Have you read dozens of fitness and wellness books, magazines and cookbooks? Do you have a stack of them beside your bed right now?

Have you tried dozens of health programs and diets? Are you more than a little overwhelmed by the abundance of conflicting information coming at you every day? And frankly too tired to act on any of it?

Have you exercised or consciously taken care of yourself for years but find what you did once isn’t working? Or maybe you never made time and now you’re noticing a shift in weight or energy you don’t like? If you answer yes, we have a lot in common. I am a self-proclaimed fitness geek.

Wouldn’t it be great if you had someone to weed out the useful health information for you—the stuff that actually works?

Want to know what it's like in the Cafe?
Click Play For a Virtual Tour!

flipping fifty cafe testimonial

I like to soak up the science so that I can use it in my next workout and find foods that really are good for me – that taste good. I’m 58. I turned my entire world upside down at 49. I went through major life changes, five in all, at a time when my body was about to go through major life changes.

I know from readers I’m not alone. When what you’re doing stops working and life is going at mock speed you don’t have time to research, read, do due diligence on what works, and what’s snake oil.

Who Is It For?

I created a place where you can come for consistent connection to tools and practices to keep you engaged….a place where you can get new recipes that fit the science of eating well,

knowledge that helps you physically take care of your body better, and insight from my functional medicine network of friends who keynote on stages all over the world.

It’s where you can come for a shot of clarity amidst a sea of infobesity, and 

a safe, sane place to a challenge that will re-engage you, and exact exercises you need to stay freshly motivated.

It’s a place where you can plug leaks in your energy, and accelerate your results.

flipping fifty cafe testimonial

As a Member, Every Month You’ll Get…

One never-before published master class that will share new hot research topics focused on your wellness and fitness that I’ve never addressed before the same way. I use research, pack it with 36 years of application, and spin into practical tips you can use. If you don’t like to sit in front of a computer anymore than you have to you have the listen-only [while you’re exercising?] option. 1st Wed each mo 5pm MST.

One new challenge and a calendar that will help you focus on things that reward you with energy, improve your nutrition, enhance your sleep, reduce your stress, or boost your metabolism. Need an arms, abs, or buns challenge? Need to hydrate or get those greens in? Need to sleep better or get more mobile? There’s a challenge for that!

A new set of recipes with an emphasis on hormone balancing, anxiety calming, sleep-enhancing, craving-killing foods that fit Paleo, but you don’t have to be Paleo to enjoy. They have to pass the yummy (and easy) test before they make the cut. You can have your kale and dessert too. [non-dairy, non-soy, gluten-free, and many offer a vegetarian twist or you can substitute plant-based protein easily]

Access to me live when I go live on Facebook answering your questions and you do your SOS calls (twice a month with the group OR upgrade to a private FAST FLIP coaching, if availability exists) or you joint me at a live retreat for your 50% off members rate. This will let you get from confused to clear, and coach around a challenging habit change or obstacle you’re up against.

A community of like-minded sistas in our Private Facebook Group. Here you can share your questions, answers, successes, and challenges. You’ll find uplifting support from other members of the group and you can tag me if you have a question you want me to see right away. Say, you read an article or hear your trainer say something you need clarity on. It’s a perfect post.

Select exclusive access to Flipping 50 videos from products like The Whole Flip (4 videos), and exercise videos designed especially for Cafe members only. (yoga, pilates, intervals, and more)

Access to the Acclaimed Stronger programs 9 UNIQUE STRONGER 12-Week Programs ! Proven success programs with thousands of women in pre, current, or post-menopause (women like you):

Live Q&As with me in the Private Facebook Group. I jump in and do live coaching spontaneously around special challenges especially during challenging months like holidays.

Special coupons and bonus content. As a Flipping 50 member you’ll get 50% off select digital courses and a sweet 10% off two protein products for a one-month supply of all protein shakes for every month that you’re a member. (make yours a subscribe and save and get bumped to 15% off in the 4th month and get flat fee shipping).

Account Information at-a-glance so you can see your renewal date, rate and keep regular annual or monthly renewal rate at time of joining (not to include any discount) for as long as you’re a member even when rates increase. 

flipping fifty cafe testimonial
Paleo Power Drink

Along with That, You’ll Get…

Quarterly exclusive expert interview audio recordings. We talk about emotional eating, happiness, how to break self-sabotage, adrenal and thyroid health, and more. My super-savvy network of friends and colleagues will be your new network!

Special content if you need help cleaning up your pantry, restructuring your exercise routine, getting a reboot, that’s what these special bonus sessions support. For instance, during the pandemic I did LIVE workouts in the FB group for months to support members. I’m listening to the group daily.

Plus Members-only special Friends & Family protein shake (and fiber) offers. Lean, clean protein from whole food sources is ideal. Yet, in your busy life it’s hard to do. But too many powders have things you DON’T want in them. I FINALLY found protein powder I love. Try it for yourself (plant or animal option) with a discount as a member so you don’t have to “wait for a special” you’ve got one every month.

The Flipping 50 Cafe is Your Support System.

Debra Atkinson

It gives you clarity. You are not lazy. You’re probably confused. This gives you one voice to listen to and it’s not about a “diet” or a single “exercise plan,” its about finding YOUR best plan by learning how to listen to your needs.

It gives you inspiration. We all flounder sometimes. Life gets busy. You get stressed. This will pick you up when you need it and remind you of simple steps to stay on track in crazy times. It will help you override that little voice of doubt.

It’s an easy way to get information you can trust to make decisions about what works for you. It’s clear science-based information you can relate to.

The Flipping 50 membership has a vast menu of resources available whenever you need. But unlike the internet, they are all vetted for YOU.

You get master classes on topics like fat loss, metabolism, joint care, sleep, stress/hormone balance. It has a variety of recipes for vegans, inflammation, bone density, detox and more. It includes motivating interviews with emotional hunger experts, functional medicine docs and mindset gurus.

You’ll get challenges for your abs, glutes, yoga, eating veggies, training for an endurance event, stress reduction and more…plus a movement library and exercise videos for quick support.  Plus programs for progression so you can skip the random actions and random results elsewhere.

It’s all at your fingertips!

flipping fifty cafe testimonial

SHORT CUTS…Your Members-Only Mini Courses!

I’ve organized mini courses for you that will give you exactly what you most want and need to focus on right now. If you don’t have time to browse the library I’ll help you start and get the best results right away. Based on your personal choices you’ll get your best fit content to begin. Topics below plus metabolism, motivation, time constraints, and more. I think you’ll love it!

Cafe Mini Courses

How It Works

We deep dive once a month live on a master class the second Wednesday of each month at 5pm MST (6 CST, 7 EST and 4 PST) for a webinar (call in is available if you prefer audio only) Don’t worry if you can’t attend live. Recordings will be added to the member area so you can access them at your convenience.

All the resources will be in your library: recipes, recorded monthly calls, quarterly guest expert calls, and dozens of monthly downloadable challenges to choose from.

Here’s what each monthly webinar/call will include:

And so much more! (I’m always listening and upgrading.)

Time is ticking!  Click Join The Cafe and let’s get started today!

You Still Got It, Girl!
flipping fifty cafe testimonial
flipping fifty cafe testimonial


It’s the first and only online fitness (and education) subscription membership exclusively build for women in menopause featuring evidence-based programs that feature women in menopause. (you are not a mouse, a “mini man,” or a 20-something female).

You have workouts at your fingertips (strength training, interval training, yoga, pilates) in addition to monthly challenges to focus on a specific weak link, and mini courses that delivery exactly the content that is your highest priority. You can listen and watch exclusive audios and master classes available no where else. There’s nothing random about the content. You’ll start where you are and progress sequentially through the steps you need right now.

Yes! There is a month-to-month no-obligation option available during open enrollment (twice a year).

Yes! You can enjoy significant savings and enjoy the additional membership discounts on other premium programs available only to our annual members. Upgrades are available during open enrollment periods. 

6That’s correct! All 5 12-week strength training programs are yours. So you never have to repeat a workout all year if you don’t want to. In addition, other premium & popular programs have been added to the member’s area and are there exclusively for you any time you want to use them too. (for instance, Menopause Metabolism – $699 value, and 28 Day Kickstart $97)

You do not. It is highly recommended for a sense of community and ability to ask questions of Debra any day or take advantage if she pops in to do a live workout (bonus!) or the 1x a month Q and A held there. Yet, even without FB use you can enjoy Q and A in the monthly master class.

Debra will lead you through simple steps for the first three days of your membership, so you get used to logging in and finding what you need. Inside, you’ll have a “start here” orientation video and cheat sheet you can come back to any time you like as well. And last, we have tech support that can help if you get stuck!

Absolutely! Flipping 50 has an international membership base. We’ve enjoyed members from Canada, Australia, the UK, Trinidad, Italy, Germany, and more, and we’d love to welcome you too.

The Flipping 50 membership was designed largely from knowing the needs of my private clients. Often private coaching clients will gain complimentary access to the Café during their coaching or with VIP packages, lifetime access. Private is custom and uniquely designed fitness and nutrition per your time, needs, experience based on detailed assessments and personal interaction.

Most often the Flipping 50 membership is often the next step after doing a program. You can, however go and participate in premium programs as an annual member for 50% off of the regular registration rate. During open enrollment you can jump right into membership and you’ll be oriented to the Flipping 50 lifestyle inside! There’s no right or wrong order.

Of course. The membership is open for enrollment twice annually. As a health & fitness educator for 36 years I know how easy it is to put exercise off, so my recommendation is always going to be, do it now! Women in menopause can’t afford to put exercise off. Muscle and bone losses that occur at accelerated rates right now. That not only changes your health and quality of life now; it can have a major influence on your help later.

Similar to my response above, you essentially get the best of both worlds by joining. You’ll gain access to 5 12-week strength training programs, and step-by-step support for choosing programs.

flipping fifty cafe testimonial

The Cafe is Open!

 The FlippingFifty Cafe is open only a couple of times a year.  Want to know when the Cafe Opens?  Click Get Notified below! 



– Save $139 over a year +
– Save addt’l $80 (Limited time!)
Plus…These Bonuses:
– What, When, & Why To Exercise Recording Bundle !! 
 – Stronger Coaching Calls Library 

Try It Out

 – Stick your toe in the water
 – Go Month-to-Month
 – See what it’s all about


Most Popular & Best Value

 – Save $159 annually 
 – Save addt’l $80 (Limited time!)
   Use coupon: 80offcafe

$649 $569/first year

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You’re all set to check out and become a member


Would you like to upgrade? For $999 You can have the ENTIRE BUNDLE

This extraordinary bundle includes:

  • A one-year subscription to the FlippingFifty Cafe, providing you with a supportive community and access to valuable resources.
  • 1 90-minute Ultimate Assessment, followed by two personalized 30-minute calls at 30 and 60 days post-assessment.
  • Stay connected with Debra through Whatsapp for on-the-go advice and answers to your burning questions.


Enjoy the What, When & Why to Exercise for Women 40+ Recording Bundle.

*Total value exceeding $1800, seize this incredible opportunity to invest in your well-being for just $999 during our Black Friday Week Event.

It’s time for a Strong Start to a healthier you.


Want to know when the Cafe Opens?
Enter your name and email below, and you’ll be the first to know! 


Learn how to measure!

Prefer video format?
– Click/Tap Play Below –

how to measure
Play Video about how to measure
how to measure

Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Measure from the rib cage just under breasts at bra line

At the belly button/umbilicus

Prefer video format?
– Click/Tap Play Below –

how to measure
Play Video about how to measure

Get Notified On The Next Session

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