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Debra Atkinson


Flipping 50


Join Your Community
Accelerate Your Results
Get Clarity, and the Strength You Want
Get Back To Being YOU!

Currently Closed!

 The FlippingFifty Cafe is open only a couple of times a year.  Want to know when it’s open again?  Enter your name and email below, and you’ll be the first to know, as well as learn about any early-bird discounts!


Try It Out

 – Stick your toe in the water
 – Go Month-to-Month
 – See what it’s all about

Most Popular & Best Deal

 – Save $139 over a year +
 – Save addt’l $80 (Limited time!)
   Use coupon: 80offcafe

“If I had a dollar for every diet I’ve tried that didn’t work…”

Stretching Exercise

Have you read dozens of fitness and wellness books, magazines and cookbooks? Do you have a stack of them beside your bed right now?

Have you tried dozens of health programs and diets? Are you more than a little overwhelmed by the abundance of conflicting information coming at you every day? And frankly too tired to act on any of it?

Have you exercised or consciously taken care of yourself for years but find what you did once isn’t working? Or maybe you never made time and now you’re noticing a shift in weight or energy you don’t like? If you answer yes, we have a lot in common. I am a self-proclaimed fitness geek.

Wouldn’t it be great if you had someone to weed out the useful health information for you—the stuff that actually works?

I like to soak up the science so that I can use it in my next workout and find foods that really are good for me – that taste good. I’m 55. I turned my entire world upside down at 49. I went through major life changes, five in all, at a time when my body was about to go through major life changes.

I know from readers I’m not alone. When what you’re doing stops working and life is going at mock speed you don’t have time to research, read, do due diligence on what works, and what’s snake oil.

Who Is It For?

  • You have been through Flipping 50 coaching programs.
  • You’ve been a student of the online After 50 Fitness course.
  • You’ve done the 28-Day Kickstart.
  • You’ve coached privately with Debra. You’ve coached in live small group courses.
  • And you are looking for an accessible way to surround yourself with other women who are on the same journey, bumping into and overcoming the same kinds of temporary obstacles.
  • You are a do-it-your-selfer for the most part and still enjoy the regular access to a support system and super-cool experts who love what they do and walk what they talk.
  • You've heard Debra speak and been invited to join

I created a place where you can come for consistent connection to tools and practices to keep you engaged….a place where you can get new recipes that fit the science of eating well,

knowledge that helps you physically take care of your body better, and insight from my functional medicine network of friends who keynote on stages all over the world.

It’s where you can come for a shot of clarity amidst a sea of infobesity, and 

a safe, sane place to a challenge that will re-engage you, and exact exercises you need to stay freshly motivated.

It’s a place where you can plug leaks in your energy, and accelerate your results.

Tie Shoe

The Flipping 50 Cafe Membership

The Flipping 50 Café is an annual (or monthly) subscription that helps women stay consistent on the path to look good, feel great, and avoid the trap of settling for “acting their age.”

You get easy access to downloadable master classes to watch or listen to while you exercise, monthly wellness & fitness challenges, recipes from celebrity friends, and an online community so you’re surrounded by other women just like you who “get you” and you’ll find who’ve “got you.” 

Every month I’ll share new content based on the research I’ve been doing (my inbox is groaning daily). You can keep up with what’s real, and what’s  false without having to read for hours and waste time on useless suggestions.

As a Member, Every Month You’ll Get…

One never-before published master class that will share new hot research topics focused on your wellness and fitness that I’ve never addressed before the same way. I use research, pack it with 36 years of application, and spin into practical tips you can use. If you don’t like to sit in front of a computer anymore than you have to you have the listen-only [while you’re exercising?] option. 1st Wed each mo 5pm MST.

One new challenge and a calendar that will help you focus on things that reward you with energy, improve your nutrition, enhance your sleep, reduce your stress, or boost your metabolism. Need an arms, abs, or buns challenge? Need to hydrate or get those greens in? Need to sleep better or get more mobile? There’s a challenge for that!

A new set of recipes with an emphasis on hormone balancing, anxiety calming, sleep-enhancing, craving-killing foods that fit Paleo, but you don’t have to be Paleo to enjoy. They have to pass the yummy (and easy) test before they make the cut. You can have your kale and dessert too. [non-dairy, non-soy, gluten-free, and many offer a vegetarian twist or you can substitute plant-based protein easily]

Access to me live when I go live on Facebook answering your questions and you do your SOS calls or you joint me at a live retreat for your 50% off members rate. This will let you get from confused to clear, and coach around a challenging habit change or obstacle you’re up against.

A community of like-minded sistas in our Private Facebook Group. Here you can share your questions, answers, successes, and challenges. You’ll find uplifting support from other members of the group and you can tag me if you have a question you want me to see right away. Say, you read an article or hear your trainer say something you need clarity on. It’s a perfect post.

Select exclusive access to Flipping 50 videos from products like STRONGER 1, 2, 3, and 4 (a full year of options), The Whole Flip (4 videos), and exercise videos designed especially for Cafe members only. (yoga, pilates, intervals, and more)

Live Q&As with me in the Private Facebook Group. I jump in and do live coaching around special challenges especially during challenging months like holidays.

Special coupons and bonus content. As a Flipping 50 member you’ll get 50% off select digital courses and a sweet 10% off two protein products for a one-month supply of all protein shakes for every month that you’re a member. (make yours a subscribe and save and get bumped to 15% off in the 4th month and get flat fee shipping).

Paleo Power Drink

Along with That, You’ll Get…

Quarterly exclusive expert interview audio recordings. We talk about emotional eating, happiness, how to break self-sabotage, adrenal and thyroid health, and more. My super-savvy network of friends and colleagues will be your new network!

An SOS call every 6 months if you need help cleaning up your pantry, restructuring your exercise routine, getting a reboot, that’s what your SOS call is for. You’ll have access to my calendar to book your SOS call once each 6 mos.

Plus Members-only special Friends & Family protein shake (and fiber) offers. Lean, clean protein from whole food sources is ideal. Yet, in your busy life it’s hard to do. But too many powders have things you DON’T want in them. I FINALLY found protein powder I love. Try it for yourself (plant or animal option) with a discount as a member so you don’t have to “wait for a special” you’ve got one every month.

The Flipping 50 Cafe is Your Support System.

Debra Atkinson

It gives you clarity. You are not lazy. You’re probably confused. This gives you one voice to listen to and it’s not about a “diet” or a single “exercise plan,” its about finding YOUR best plan by learning how to listen to your needs.

It gives you inspiration. We all flounder sometimes. Life gets busy. You get stressed. This will pick you up when you need it and remind you of simple steps to stay on track in crazy times. It will help you override that little voice of doubt.

It’s an easy way to get information you can trust to make decisions about what works for you. It’s clear science-based information you can relate to.

The Flipping 50 membership has a vast menu of resources available whenever you need. But unlike the internet, they are all vetted for YOU.

You get master classes on topics like fat loss, metabolism, joint care, sleep, stress/hormone balance. It has a variety of recipes for vegans, inflammation, bone density, detox and more. It includes motivating interviews with emotional hunger experts, functional medicine docs and mindset gurus.

You’ll get challenges for your abs, glutes, yoga, eating veggies, training for an endurance event, stress reduction and more…plus a movement library and exercise videos for a quick fix.  Plus programs for progression so you can skip the random actions and random results elsewhere.

It’s all at your fingertips!

Recently Added…Your Members-Only Mini Courses!

I’ve organized mini courses for you that will give you exactly what you most want and need to focus on right now. If you don’t have time to browse the library I’ll help you start and get the best results right away. Based on your personal choices you’ll get your best fit content to begin. I think you’ll love it!

Cafe Mini Courses

How It Works

We deep dive once a month live on a master class the first Wednesday of each month at 5pm MST (6 CST, 7 EST and 4 PST) for a webinar (call in is available if you prefer audio only) Don’t worry if you can’t attend live. Recordings will be added to the member area so you can access them at your convenience.

All the resources will be in your library: recipes, recorded monthly calls, quarterly guest expert calls, and dozens of monthly downloadable challenges to choose from.

Here’s what each monthly webinar/call will include:

  • A hot highlighted topic
  • Q and A time (you can send them in advance if you know you can’t attend)
  • Archive of all previous masterclasses
  • Live coaching​

And so much more! (I’m always listening and upgrading.)

Time is ticking!  Click Join The Cafe and let’s get started today!

You Still Got It, Girl!

Currently Closed!

 The FlippingFifty Cafe is open only a couple of times a year.  Want to know when it’s open again?  Enter your name and email below, and you’ll be the first to know, as well as learn about any early-bird discounts!


Try It Out

 – Stick your toe in the water
 – Go Month-to-Month
 – See what it’s all about

Most Popular & Best Deal

 – Save $139 over a year +
 – Save addt’l $80 (Limited time!)
   Use coupon: 80offcafe

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