How to Change the Way You Age | Bolder is Better

Examine Aging

Perhaps you’ve watched your grandparents and parents age. It’s your turn. Ready to change the way you age? Most boomers and 50+ women are and this episode has just the sassy attitude to support you.

My guest this episode is someone I am very confident you are familiar with and I’m so excited to have him here.

Marc Middleton, Founder and CEO of Bolder Broadcasting and Growing Bolder, is a media entrepreneur, television journalist, author, filmmaker, speaker, activist, and consultant who focuses on the changing culture of aging.

So of course, you can change the way you age.

A multiple Emmy Award-winning broadcaster, Marc is the host of Growing Bolder TV, seen on public broadcasting stations nationwide, co-host of Growing Bolder Radio, CEO of Growing Bolder Press, publishers of Growing Bolder Magazine, and director of the Emmy-nominated documentary film, Conquering Kilimanjaro. 


He Walks the Talk (or swims the stroke)

Marc is a 7-time Masters Swimming world record holder and a 10-time U.S. Masters Swimming national champion. His new book, Growing Bolder, Defy the Cult of Youth, Live with Passion and Purpose, is now available on Amazon.

Truly I pummeled Marc with questions throughout this episode and it was purely selfish. This. What Growing Bolder does, is what we’re all so hungry for more of.

My suggestion is that you start or keep drinking that Kool-Aid over there.

Questions we answer in this episode:

What inspired you to begin Growing Bolder? How long have you been doing it? Was it personal?

What’s the end game – your mission – or movement you hope to create?

People seem to crave your message – it’s positive and upbeat. You are “marketing a message” – do you have any “haters” or nay-sayers?

We (Flipping 50 and Growing Bolder) have much in common – I too love the Senior Games for instance and the idea of getting people off the scale and onto a starting line or seeking experience and adventure to inspire their physical fitness instead.

Is Growing Bolder invested more in changing mindset? or do you also support followers in physical changes that make the rest the best?

What do you think of marketing to adults over 50? (and the stereotype even I did just there in that question – lumping us all into one big pool)?

Are you asked to consult with marketers about how to message and reach “us” – this market?

What would you say to a listener who is right now feeling “her age”? Where’s the best place to start not anti-aging .. but optimal aging ?

Marc’s book, “Growing Bolder, Defy the Cult of Youth, Live With Passion and Purpose,” was released this year and is resonating with readers around the world. We’re in the process of establishing the official Growing Bolder Book Club to support the book. Stay tuned for details on that at

at home exercise video program

Growing Bolder’s New Project

Here’s another exciting new project – “Growing Bolder’s Launchpad to What’s Next,” a fast-paced, entertaining and inspirational pledge program that shares the secrets to healthy aging and active longevity. It will debut on public television stations in December.

The winner of American Public Television’s PitchFest Live! national competition, Launchpad shares the good news about an entirely new life stage that represents an opportunity for 2, 3  and even 4 decades of active and engaged life beyond what‘s considered normal retirement age. Taped in front of a sellout crowd, Launchpad answers viewers’ biggest questions, addresses their biggest fears, and inspires the kind of lifestyle change that empowers healthy aging.

The program offers clear, actionable takeaways to help viewers begin their personal journey to what’s next. Hosted by Marc, the program features an all-star team of national experts including: long-distance swimming icon Diana Nyad; longevity expert Dr. Roger Landry; personal finance guru Jean Chatzky; Blue Zones founder Dan Buettner; 3-time Olympic Gold Medalist Rowdy Gaines; 50+ lifestyle expert Barbara Hannah Grufferman; Rock and Roll Hall of Famer Roger McGuinn; award-winning journalist Bill Shafer; motivational speaker Dr. Jim Smith Jr.; and aging transformation icon Dr. Bill Thomas.

Listener, you’ve got the power to change the way you age. Find other people that believe it, too. Hang out with them all you can.





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Learn how to measure!

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Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

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Measure from the rib cage just under breasts at bra line

At the belly button/umbilicus

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