Free Training Reveals The Secrets (and Mistakes) Of Training Women Over 50

HOW TO START & GROW THE FITNESS COACHING BUSINESS OF YOUR DREAMS

… WITHOUT BEING SLEAZY, SALESY,  or PUSHY

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If you have a question you’d like support with, please reach out to [email protected], and we’ll get right on it.

 Coming up: TUESDAY Dec 28! 

4:00 PM PACIFIC – 5:00 PM MOUNTAIN – 6:00 PM CENTRAL – 7:00 PM EASTERN 

 3 Mistakes Training in menopause (most trainers are making)

Mistake #1

The fat burning Myth

I’ll share with you fat burning facts, that go beyond interval training.

Mistake #2

The calorie myth

How does calorie restriction influence menopausal clients?

Mistake #3

THE “best time to exercise”

I’ll tell you how type and timing of exercise influences your clients.

Debra Atkinson - Hormone balance for women over 50 - teal tank arms crossed again
your presenter
debra atkinson

– The Hormone Balancing Fitness Expert

Debra has been speaking on fitness and life-enhancing topics for more than 30 years, and training instructors, trainers, and health coaches for 25.

She led a team of 2 dozen trainers at three facilities to their best 7 years ever in the worst-economy with marketing and sales training systems that work.

She is an expert fitness marketing curator, creator, bestselling author, and international Fitness Business presenter (Can-Fit-Pro, SCW, Fitness Fest, IDEA, Athletic Business, NSCA, MedFit). 

She founded the first and only exclusively built for women in menopause fitness membership in the world.

She’s gone from zero revenue when she started over at 49 to 6-figure months, and so can you.

 PLUS: 3 Marketing Mistakes that Repel Customers

THURSDAY 4:00 PM PACIFIC – 5:00 PM MOUNTAIN – 6:00 PM CENTRAL – 7:00 PM EASTERN 

Mistake #1

Using the Wrong words

I’ll share the reason words aren’t converting customers!

Mistake #2

Missed Motivation

Insider info will change everything about your marketing and ads. 

Mistake #3

Missing  Why  you

I’ll show you what they really want and how to position yourself.

So, you feel ecstatic if you do gain your new midlife clients, but…

They’re always looking for support. They’re easy to get and hey, they’d much rather work with a woman who gets it. So you have become the trainer that others recommend because you work with a lot of midlife women.

You never exactly started out to work with them specifically but you love the idea and you are enjoying being the go-to trainer for them. It’s fun to connect with other women and give them something of value. You love sharing your passion for exercise, health, and wellness with them. Even though things have changed a little since 2020, you’re finding your way around offering services for those that want to work with you.

Then one day, your client complains to you because she is NOT losing weight, or belly fat…

You’ve got her doing “all the things”… HIIT, and strength training, clean eating. She’s intermittent fasting and putting in extra time doing cardio on her own. You’re going over her food log and changing that weekly and still? Nothing. She’s starting to cancel and she’s got an attitude. She’s beginning to get the “what difference does it make” attitude because nothing seems to work. 

 
You’re at a loss for what to do and you know she’s not happy and you don’t have answers. Her doctor is telling her one thing, you’re telling her another, and then she’s Googling in her spare time. There’s so much going on you don’t know where to start. You’re spending hours looking for answers between sessions and it’s not revealing anything. Plus now you’re making next to nothing for all of your time getting ready for her sessions. You’re back to square one.
 
To make matters worse, as a female trainer or coach, you may experience some of your own challenges and feel a little like an imposture. How would someone trust you if you don’t have the results you want?

Relax, it is not your fault!..

You are so not alone. Look, I hear from trainers and from dissatisfied customers every day that what they’re doing isn’t working. Not only are they not getting results, they’re getting worse. They’re more tired, more sore, experiencing injuries and not losing the weight or getting the flat belly they want. Trainers are pulling their hair out, and hey, if you’re a female trainer you’re not immune yourself to hormone changes. 

 

HERE IS WHAT YOU WILL KNOW BY THE END OF THIS TRAINING

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Learn how to measure!

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– Click/Tap Play Below –

how to measure
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how to measure

Shoulder
Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Hips
Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Chest
Measure from the rib cage just under breasts at bra line

Waist
At the belly button/umbilicus

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how to measure
Play Video about how to measure

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