Join What, When & Why To Exercise For Women 40+: Older, Stronger, Bolder online and FREE from May 6-11, 2024.

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Do you find that no matter what you do, or how hard you work, you can’t get the results you want?

That struggle is real because most women are given the wrong advice about how to exercise effectively – by parents, trainers, and even healthcare practitioners.

In fact, the majority of sports medicine research doesn’t even feature women in midlife – the time of life when women are essentially at the peak of fat storage and at higher risk for developing osteoporosis, osteopenia and sarcopenia (muscle loss).

And it’s not just wrong advice about how to exercise correctly. It’s the message, silent or out loud, that girls or women should be smaller, shrink, avoid muscle… that are likely lingering from the past.

When you are a woman going through the most volatile hormone fluctuations of your life, you’ve got to know and apply how exercise influences hormones, and hormones influence exercise. You can’t expect the same results from exercise “proven” for mice, men … or even young women.

So, you need to get the best exercise plan for the moment you’re in. And the time is now!

Losing muscle now impacts your future. A lack of bone-density benefits now mean the decades ahead could change in an instant with a fall. The best time to start was decades ago. 

The next best time is right now.

Join us to learn about hormone-based exercise protocols for women in midlife and beyond…

And to share it with your daughters and other younger women you’re influencing every day…

This unique and important event will help you:

Keep your bones strong & prevent fractures

Build strength through muscle

Increase your balance & boost posture

Improve your reaction skills

Make Life-changing Mindset Shifts

Balance hormones, stabilize blood sugar & lose weight

Boost & maintain metabolism

Change Expectations of Aging & Menopause


With 36 handpicked sessions in nutrition, bone health, hormones, metabolic health, longevity, physical therapy, menopause fitness, gut health and more, providing interviews vetted for women 40+, this event will help you design a better workout for a better tomorrow – so you can be stronger, longer! What are you waiting for?


Alan Christianson

Manage Thyroid and Hashimoto’s Naturally

  • Zone Yes
  • Thyroid & exercise
  • Chronic vs acute exercise

Alan Hopkins, MD

Essential Lab Tests for Longevity

  • Inflammation markers
  • Avoid fat fertilization ! 
  • Optimal vs norms on labs

Amber Ratcliffe, Founder & CEO Arbor Health Functional Medicine & Psychiatry

Overcoming 3 Biggest Obstacles in Achieving Ageless Strength

  • Taking notice
  • Making changes stick
  • Consistency is more important than intensity.

Anna Cabeca, DO, OBGYN, FACOG

Tips for Magic Menopause

  • Plan your Naughty 90s
  • Optimizing fuel when estrogen drops
  • Navigating cortisol and Insulin

Anthony Youn, America’s Holistic Plastic Surgeon

Sun, Sweat, (and more) and Aging Skin

  • The verdict on SPF with outdoor exercise
  • Sagging skin from weight loss
  • Anti-aging skin benefits from exercise

Beverly Yates, ND Leader In Online Diabetes Care

Blood Sugar, Belly Fat and CGMs

  • Belly Fat is BS
  • Healthy fasting blood glucose
  • Blood sugar rise with meals

Bill Campbell, PhD; Professor; Fat Loss Researcher

Fat Loss Made Easy (and Long Term)

  • The #1 Daily Action for Fat Loss
  • 2 Things to “Count” if you count
  • Science on fat loss in women midlife
  • Protein-anchored calorie deficit diet
  • Which app the fat loss expert uses

Cathy Goldstein, AP (Acupuncture Physician)

Energy, Pain-Release and Ease

  • Energy at the surface and cellular level
  • Improving lymphatic flow
  • Removing toxins

Deb Matthew, MD

How Hormonal Shifts Shape Exercise & Health

  • Cortisol regulates recovery
  • Impact of hormones on exercise
  • How adrenals influence testosterone

Donna White, Founder BHRT Training Academy and Hormone Authority

The Connection Between Hormones & Exercise

  • 7 Key Hormones
  • Why belly fat is so easy to add and hard to lose
  • Decrease Cancer risk by 33%

Ellen Langer, PhD Harvard “Mother of Mindfulness”

It May All Be in Your Head

  • Power of thought
  • Much of aging is not biological
  • How “habits” don’t serve
  • The danger of absolutes

Felice Gersh, MD, OB/GYN, Integrative Medicine

The Importance of Estrogen for Bone & Muscle

  • Estrogen is not the enemy
  • Fear what we don’t understand
  • Increase the efficacy of exercise

Jennifer Joy Jimenez, Founder Health & Wellbeing Division of The Brave Thinking Institute

Joy and Freedom Through Authentic Movement

  • Shocking Severity of body shame
  • A better way to decrease cortisol
  • Your issues live in tissues

JJ Virgin, CNS, BCHN, EP-C

Gain Weight to Lose Weight

  • Importance of priority and purpose in exercise & nutrition
  • Measure the muscle
  • How you Exercise will determine how you live

Kerry Tepedino HHP, CCN, CST

One Thought Away from a Body Breakthrough

  • One thought away from change
  • Disrupted goals may be Opportunity
  • Be faithful to transformation

Kevin Ellis, Bone Coach™

Walking is Not Enough, and Weights Aren’t the Only Way

  • Walking is not enough
  • Fear of fracture
  • More than calcium

Kim Vopni, The Vagina Coach

Leaking When You Lift is Not Normal

  • Pelvic Floor dysfunction
  • Pelvic Floor PT
  • Exercise & Prolapse

Maddy Dychtwald, Co-founder Age Wave

Ageless Aging & Desirable Longevity

  • Positive Aging Attitude change in lifespan
  • Sleep studies on adults 65+
  • How to improve memory today

Marcelle Pick, OB/GYN, NP

Hormone & Bone Change with Age

  • Do Adrenal’s Fatigue?
  • Identifying adrenal connection
  • Finding the right, right now exercise

Michelle Sands, ND/Naturopathic Physician

The Role of Hormones in Exercise in and After Midlife

  • DHEA, Testosterone, Estrogen, Progesterone
  • Muscle Protein Synthesis
  • Estrogen and Muscle Contraction

Pamela Peeke, MD, MPH, FACP, FACSM

Your Body for Life: A Woman’s Guide

  • Banking muscle to avoid frailty
  • Quick & accessible ways to stay vertical for life
  • Putting together the formula for longevity

Rajka Milanovic Galbraith, MD

Genetics of Hormones & Exercise

  • The Impact of Oxidative Stress from Exercise
  • Genetics – it’s not what you think
  • Symptoms vs longevity

Robbie Stahl, The Fitness Doctor

Form Fix: Push Ups and Deadlifts Close Up 

  • Why popular exercises injure
  • How to fix moves for better result
  • If injury stops you, start here
  • This is more important than heavy

Sandra Scheinbaum, Founder and CEO, Functional Medicine Coaching Academy

The Psychology of Aging & Exercise

  • “Anti-aging Mindset”
  • “Antifragile Mindset”
  • The value of curiosity

Dr Sharon Stills, Naturopathic Medical Doctor

Move (and Fast) Through Menopause Like a Rock Star!

  • Fasting and Exercise in Menopause
  • Fasting vs Caloric deprivation

Sinclair Kennally, CEO Detox Rejuvenation

Hidden Secrets to Energy and Exercise Results

  • The Liver – hormone connection
  • Master anti-aging organ
  • Signs the liver is interfering with exercise results

Tricia Nelson, Founder Heal Your Hunger

Is Emotional Eating Why Exercise Isn’t Working?

  • ‘Exercise & Emotions
  • Emotional Eating Defined
  • Moving Away from Binge-purge

Tyna Moore, Naturopathic and Chiropractic Physician

Ozempic and Other GPL-1 Agonists Role in Health

  • Myth to fact ratio about these peptides
  • Muscle, metabolism, overall health
  • Dose response in individuals



with Debra Atkinson, MS, CSCS

Wise Warm Ups

• Two-part intelligent warm ups
• The difference between a “cardio” and strength
• A fat-burning boost

Mobility That Matters

• Mobility vs “Flexibility”
• Aging mobility insights
• When to stretch when to fascia

Stability & Balance: Beyond One-Legged Stands

• Not your mother’s balance exercises
• Center of gravity and BOS matters
• Where this fits in workouts & daily activity

Powering Up Workouts

• Why Power is paramount for longevity
• Power and metabolism
• Bones love power

Cool Down & Mobility

• Two-part cool downs
• Progress acceleration
• Why skipping the cool down hurts

Mind Your Movement

• Movement vs exercise
• Biggest benefits
• Daily dose

Strength for Metabolism

• The Strength vs Mass Difference
• Endurance, strength, hypertrophy
• How many sets & reps?

Cardio: Agility & HIIT, Is that It?

• Wait, where’s the “cardio?”
• Is Agility also HIIT?
• Women and Zone 2


2 FREE Early Talks From JJ Virgin and Dr Felice Gersh

CORE Exercise Masterclass: Flat Abs Better Back Midlife


Muscle Boosting Supplements

What experts and science agree make the most sense and why. What to consider if you’re supplementing, when you might want to supplement and why and what if any interactions to consider.

What, When & Why to Exercise for Women 40+ Event Playbook

Your event itinerary any way you want to plan it. Choose a topic, choose a speaker, plan your day. You can find it all here and connect with speakers via the links in this pdf. This comprehensive workbook provides an overview of each day’s speakers and talking points to help you tune in to what matters most. Follow along when you download the workbook today.

Muscles in Minutes ebook

Learn the best kept secrets for toning hard-to-tone areas with detailed instructions on how to perform dozens of strength training exercises in this 42-page eGuide. Includes start and end positions, technique tips, modifications, and how to avoid common mistakes for over 20 exercises.

Glute Exercise on Plyometric Ball

Ultimate Glute Challenge ebook

Get the inside scoop on the BEST glute exercises for activating this powerhouse for metabolism and pain-free living. Weak glutes contribute to knee, lower back, and even plantar fasciitis. Whether you want lift or you truly want injury-free exercise and more comfortable movement you’ll find the science results set in a step-by-step fashion in this pdf.


Debra Atkinson, MS, CSCS

Functional Health Coach, Hormone Balancing Fitness Expert and Flipping 50 Founder Debra Atkinson has helped over 275,000 women “flip” their second half with the vitality and energy they want. She’s the bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for WomenNavigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust, and Hot, Not Bothered. She hosts Flipping 50 TV and the Flipping 50 podcast, an AARP top podcast for 50+. She is a frequent speaker and the TEDx presenter of “Everything Women in Menopause Learned About Exercise May Be a Lie.”

With 40-years of full-time fitness experience, Atkinson is an international fitness presenter for associations including International Council on Active Aging, IDEA, NSCA, Athletic Business and CanFitPro. She’s an American Council on Exercise subject matter expert, and prior senior lecturer in kinesiology at Iowa State University. She is also founder of and creator of the Flipping 50 Fitness Specialist program for fitness professionals. She’s a frequent contributor at HuffPost, Sharecare and other featured outlets, and is on the education advisory board for



and join What, When & Why to Exercise for Women 40+: Older, Stronger, Bolder for FREE!


The summit runs from May 6th until May 11th 2024. Join us for the live kick off call on the Wednesday before the summit (May 1st) at 4pm AZ (Pacific) and a What’s Next call on the Wednesday following (May 15th) at 4pm AZ (Pacific) 

Each speaker presentation will  available for 24 hours after initially being broadcast. Videos will go live 6am PST/9am EST everyday.  However, you can grab the Recording Bundle to get lifetime access to all the videos and depending on the level some other perks too.

To avoid tech glitches, save the hosts sanity, and keep things easy for the speakers, the presentations are pre-recorded and will be released at the scheduled time.

Please join the Summit Facebook page to interact with Debra and her coaching team directly. and for customer support after a purchase reach [email protected]

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Please fill in the details below to register for the summit

You’ll be automatically invited to the Kickoff Call Wed May 1 and the What’s Next Q and A session with Debra live to get the full must-see sessions and all your questions answered! 


Learn how to measure!

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Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Measure from the rib cage just under breasts at bra line

At the belly button/umbilicus

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