You Can Have The Energy
And Vitality You Want For
Your Second And Better Half.

Book Your Session To Hold Debra’s Time

Your $50 Discovery Call fee will be applied toward either The Ultimate Consultation or Exclusive VIP Private Coaching.

The Problem Isn’t The Lack of Information

There’s an overabundance of information. The problem is that the information is conflicting and incongruent. You’re told to eat low fat, eat low carb, eat high fat, eat high protein… or not eat!

You’re told to exercise low intensity, do high intensity intervals, lift light weights, lift heavy weights… or to just walk. You have so many options it makes your head spin and brings on a hot flash! There’s bio-identical hormones, herbs, acupuncture, diet modifications, essential oils, and… oh yes, there’s exercise.

What’s right for you? How much? When?

Can’t Find Your Motivation?

You’re in the right place. You don’t lack discipline
or willpower. Hormonal changes reduce pleasure for exercise, and can also lead to “exercise intolerance.” No one is talking about it (except we will)! You may be experiencing these symptoms, among others. Each requires a custom approach.

Unsure whether to choose The Ultimate Assessment or Exclusive VIP Private Coaching? Book a discovery call to schedule Debra’s time.Your discovery call fee ($50) will be applied toward whichever coaching you choose.

Don’t Know Where To Start? You Have Options!

The Ultimate Assessment is the best place to start. It’s a part of the VIP process. If you choose The Ultimate Consultation, then after it’s complete, you can take the DIY plan created for you and run with it as-is. Or, you can continue on with the even more in-depth coaching and apply the cost of The Ultimate Consultation to Exclusive VIP Private Coaching.

It’s Time For An Internal Shift

You can feel and look as good as you did in your 30’s (or BETTER) as long as you don’t do the same thing you did in your 30s.

Real Support. Real Life. Real Solutions.

From the Midlife Crisis to the Retired-Want-Rewired, the Daring-to-Date to the Done with Divorce, from the Always Active to the Reluctant Athlete, I help You-Still-Got-It-Girls get clear on what they want and how to get it… Hot, Not Bothered.

Wellness coaching… it’s not life coaching, but it does change your life. That title is a little heavy for me. Not fitness coaching, because this has far more to do with life than toned arms or bum.

For me, the most helpful parts about Debra’s coaching are…
1. Getting a smart exercise routine and having all my questions answered, over time, about that routine. It allowed me, an over-thinker who’d rather read than run, to ditch the over-thinking and just get up and do what I knew was a smart, balanced routine.
2. Discussing why I was not doing certain things and getting new insights and ideas to try from Debra. She provided accountability that I needed to stay consistent (or embarrass myself).
3. Knowing that I would be telling Debra what I did or did not do over the previous week.

Thank you Debra. I really do now have a routine I like and feel good about. I am seeing results and I know that over time I am going to build on what I am doing now.”

-Faith S.

It Starts in Your Mind Long Before it Hits The Scale

You’re in the right place. You don’t lack discipline
or willpower. Hormonal changes reduce pleasure for exercise, and can also lead to “exercise intolerance.” No one is talking about it (except we will)! You may be experiencing these symptoms, among others. Each requires a custom approach.

From Anywhere

Guaranteed

Convenient

100% Support

This has been quite a year for me. Last April we connected, and I have since lost 33 pounds. I changed many habits as a result — including being a compulsive overeater.”

-Marcia W.

debra walking

Did You Know…

A mere 39% of all exercise and sports medicine research features female subjects. A fraction of that is on women in peri-menopause, menopause and beyond. The majority of exercise programs were not built for you. I am the only fitness and health coach who has designed programs using ONLY research that applies to YOU.

Hormones And Gut Health

Nutrition is also key for optimal gut health that is crucial to your hormone balance. Flipping the switch on foods you’re attached to emotionally and habitually is not always easy. You’ve been taught certain foods are “healthy” your whole life. We work on making changes step-by-step so you see and feel a difference fast.

Science-Backed Expertise

I can communicate with your medical team and I can work in a university strength & conditioning department. Whether you want to get out of bed in the morning or you want to get to the finish line of an endurance event I can integrate ALL of your needs. I have been a master trainer, university lecturer, and endurance coach for over 20 years. I use 39 years of science-backed, research-proven programming and 40 years of personal experience to support you. I get you. I am you.

As Your Coach, I’ll Support You On Multiple Levels

Hormone-Balancing Exercise Programming

Flipping 50 programs and Debra’s private coaching exclusively use research based on women in peri-menopause and beyond. This is the home of the first and only exclusively made-for-menopause membership in the world.

Medical Fitness Expertise

blended with Strength & Conditioning coaching so that I can collectively take care of your desire to build strong bones or fit in your jeans, without stressing your knees (or other joints), or your post-surgery concerns.

Nutrition For Muscle And Longevity

…and for energy, and the strength, endurance, and stamina that every race – including the human race you do every day – requires. You are unique. One diet (nor one exercise plan) does not fit all. The reality is “one size fits one” even among women flipping 50, we’re diverse, and you’re unique. I teach you a blueprint for finding your best high-energy, high-vibration foods.

Changing Limiting Beliefs

I’ll help you shift beliefs about exercise and nutrition science (and aging) you once learned. I promote positive body image and a better relationship with movement and food. Exercise isn’t something to do when you need to lose weight or you dislike a part of your body. It’s a daily part of living your best life. When you find your “joy factor” health habits are so much easier.

Embracing Your Age

This isn’t your “anti-aging” source: I’m pro-aging. I’m for doing it better! It’s not just about living longer. It’s about living stronger longer. I don’t care if you color your hair or you’re letting it gray beautifully. I don’t care if you do Botox or your lines are deep from laughter and tears. I do care that you want to live fully, not only look good, but to play hard, get dirty and have life experiences that make you love getting out of bed in the morning. That’s Flipping 50.

Success Story...

“3 years ago last Saturday, I finished my first 1/2 marathon. I thought I was going to die, but with help, support, a little singing and dancing on her part, some teaching moments, 4 hours of talking and at least 1 threat, we made it. What does it say about a coach that drove 1,000 miles to make sure another client and I crossed that finish line? I’m not sure I would have made it without Debra Atkinson. ”

 -Jennifer Long, age 66

Lost 101 lbs, and counting.

Kim Akins video testimonial for FlippingFifty Retreat

Joan Ermelbauer video testimonial for FlippingFifty

Here’s How It Works...

I assess you right now though signs and symptoms, develop an exercise program that’s safe, sane, and simple you can do at home or at the gym, utilize testing if appropriate, create habits that support your best health, and if needed suggest lab testing or questions for any other health practitioners on your team. We measure what matters and then implement actions.

You Get Support With…

  • Weekly workout schedules unique to your life
  • Videos and “cheat sheets” as needed for the way you like to exercise
  • Workouts that can include anything from pool workouts, outdoor activity, gym-based or at-home exercise
  • Food you love for your nutrition goals
  • Daily habits that are sane and simple
  • Overcoming health & habit obstacles
  • My network of functional medicine experts
  • Suggestions for testing
  • Questions for allied health practitioners
  • Interpreting your status into ideal activity
  • Creating a schedule to sanely fit your real life

Delivered In:

  • ULTIMATE ASSESSMENT: one 90-min session for DIY plan for ex, lifestyle habits, applied to VIP if you decide to
  • VIPs: Weekly calls via Skype, Facetime, or Zoom
  • VIPs have Access in between calls to my private clients (text, email or phone)

No Matter What You Want To Change In Life…

Exercise and health is at the center of it all. I’m here to educate you on the best science for YOU, and help you make changes (the hard part) when your habit gravity pulls you back.

I Believe In Breaking Barriers About The Second Half Of Life And Aging.

Whether you’ve been in the weight room for decades or you need to start, getting STRONGER will change your life, not just your muscles or bones. What you think matters. Flipping 50 refuses to settle for anything. I believe rocking chairs were made for kindling. I believe you should take an iron supplement (by lifting weights twice a week).

Flipping50® Is A Part Of The Flipping50 ProjectTM, The Place Where…

  • Weekly workout schedules unique to your life
  • Videos and “cheat sheets” as needed for the way you like to exercise
  • Workouts that can include anything from pool workouts, outdoor activity, gym-based or at-home exercise
  • Food you love for your nutrition goals
  • Daily habits that are sane and simple
  • Overcoming health & habit obstacles
  • My network of functional medicine experts
  • Suggestions for testing
  • Questions for allied health practitioners
  • Interpreting your status into ideal activity
  • Creating a schedule to sanely fit your real life

There is no more powerful health influencer in the world than a midlife woman.
Debra Atkinson

You Can Change Your Life And The Lives Of Others

Flipping 50 programs and Debra’s private coaching exclusively use research based on women in peri-menopause and beyond. This is the home of the first and only exclusively made-for-menopause membership in the world.

FAQs

Book Your Discovery Call if: You are ready to begin, and want help deciding on the call which option. You’ll finalize payment for the package then, or simply pay the $50 consult fee.

Register for The ULTIMATE Consultation. It’s a 90 minute session with me that begins with your detailed intake. Your intake is submitted prior to your session. Then, we spend 90 minutes together. During the session and afterward, I determine and provide you a detailed step-by-step you can complete on your own. Alternatively, you can apply your investment from The Ultimate Consultation to continue on to your next step with me – VIP Coaching

Secure your Exclusive VIP Private Coaching spot right now, and we will begin! You’ll get the full and complete package (including 90 days of weekly coaching, continued support throughout the year, 3 years of membership, attendance at any live events (virtual or live retreats) during the first year, and more.
If you apply and we’re not a good match, and we both know it during our first session, I’ll refund your money in full and that first 20 minutes will be complimentary. (I have a limited number of clients I give personal attention to, I will let you know if I can’t accept your application).

Chances are you may not know what to do if it’s taking a ton of willpower and discipline for you to do it. Using a blueprint with me to find your best exercise, nutrition, and habits is pretty rewarding pretty fast. When you feel good you want to keep feeling good. You’re not “on” something with an “off ramp.”Spending years “program hopping” or settling for fatigue and brain fog or belly fat is costing you something, too. That said, I don’t talk anyone into coaching – that ends badly for us both. You have to 1) want change 2) be willing to change 3) invest your time, energy, and your money. Otherwise, it just isn’t something you want to do enough.

When your life is good but you know it can be so much better. When you’re not willing to settle for aging and weight gain or for menopause and belly fat. When you’re exercising but not getting results, or you’re working with someone who doesn’t get the hormone connection, I’m here.

I work with women around the block and around the world. I work with women who juggle careers and travel or are recently retired with personal best goals, and women who have 100 lbs. to lose who want to lose it but live life while they’re doing it, and women who have done many “programs” and “diets” but haven’t stuck with them. I work with women who want off the scale and onto a starting line or a mountain or stand up paddleboard more often. Weight loss is not a bad goal. It’s just not enough. We dig deeper to discover WHY you want it and how it changes your life if you get it. We start creating THAT life even before the weight comes off. All of my clients see the possibilities, are looking for answers not excuses, are ready to make changes to see changes. And they want to get there faster than they would on their own or in a group program.

FLIP: I don’t work with women who want to lose ounces, or go from a size 4 to a 2, or who want to body build or compete in figure. I respect your goals but they’re not what make me get up in the morning ready to work with clients. If you have an eating disorder or exercise compulsively I encourage you to get help, but I’m also not your coach.

If you want a guarantee for a number of pounds or a percent of body fat loss, I’m not your coach. The science you’ll find anywhere is the same… safe permanent weight loss is 1-2 pounds a week and body fat can change 3-4 percent in 6-8 weeks. That said, when it involves hormone imbalance and gut health you are not a math problem, to quote a good friend. You may lose 10 pounds in two weeks and you may lose 1 or 2. I WILL guarantee you’ll be on the right path.

You and I always want to be the ones that make that rapid progress, but sometimes your situation requires more patience. We WILL get there. It may require more testing or a medical practitioner to support your path. I’ll help you know faster what to ask and what’s not a normal response so we can accelerate progress. I can share with you this – actual results from a client who just finished a short course followed by 12 weeks of Private Coaching:

 

StartNowDiff
Weight: 150.8Weight : 134.6-16.2 pds
Percent body fat: 30.2%Percent body fat: 21.9%-8.3%
Upper Arm: 12 inUpper arm: 11 in-1 in
Chest: 32 inChest: 29 in-3 in
Belly button: 32 inBelly button: 28 in-4 in
Hip: 40 inHip: 35 in-5 in
Thigh right leg: 20.5 inThigh right leg: 19 in-1.5 in
Calf right leg: 14.5 inCalf right leg: 14 in-0.5 in
Total: 151 inTotal: 136-15 in

Private coaching removes me from working with others or in my business and it is time I can’t recover whether we’ve used your sessions or not. There are no refunds for private coaching once you begin. When you click the button make sure you’re committed. We’re not “trying” it. We’re doing it. I don’t want to coach anyone that I can’t help, or who isn’t “in” all the way, and we’ll know in our first session together if that’s the case and I will refund within the first 20 minutes of our time together if I can’t help.

It’s true! You should find the right one for you right now. If you pulled together a personal trainer, a medical exercise specialist, a strength & conditioning coach, a nutrition coach, and a life coach … it would cost you hundreds or thousands of dollars a week. If she also was a woman who has gone through hormone changes, major life changes (8 significant life changes in just 14 months, at age 49), started over, built a business from zero to a life she loves, has worked with adults over 50 for 39 years, and understands STRESS… from both sides… who is a behavior change specialist not just a gym rat or an exercise instructor… It would be impossible to find.
There ARE other coaches. There aren’t any with this unique combination. If my message resonates with you, let’s do this. If it doesn’t, ask me! I may know a coach who can help.

I’m ready, but I want to finalize my choice on a call with Debra.

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Learn how to measure!

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– Click/Tap Play Below –

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how to measure

Shoulder
Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Hips
Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Chest
Measure from the rib cage just under breasts at bra line

Waist
At the belly button/umbilicus

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