Free Training Reveals The Secrets (and Mistakes) Of Training Women Over 50
… WITHOUT BEING SLEAZY, SALESY, or PUSHY
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Coming up: TUESDAY Dec 28!
4:00 PM PACIFIC – 5:00 PM MOUNTAIN – 6:00 PM CENTRAL – 7:00 PM EASTERN
3 Mistakes Training in menopause (most trainers are making)
Mistake #1
The fat burning Myth
I’ll share with you fat burning facts, that go beyond interval training.
Mistake #2
The calorie myth
How does calorie restriction influence menopausal clients?
Mistake #3
THE “best time to exercise”
I’ll tell you how type and timing of exercise influences your clients.
– The Hormone Balancing Fitness Expert
Debra has been speaking on fitness and life-enhancing topics for more than 30 years, and training instructors, trainers, and health coaches for 25.
She led a team of 2 dozen trainers at three facilities to their best 7 years ever in the worst-economy with marketing and sales training systems that work.
She is an expert fitness marketing curator, creator, bestselling author, and international Fitness Business presenter (Can-Fit-Pro, SCW, Fitness Fest, IDEA, Athletic Business, NSCA, MedFit).
She founded the first and only exclusively built for women in menopause fitness membership in the world.
She’s gone from zero revenue when she started over at 49 to 6-figure months, and so can you.
PLUS: 3 Marketing Mistakes that Repel Customers
THURSDAY 4:00 PM PACIFIC – 5:00 PM MOUNTAIN – 6:00 PM CENTRAL – 7:00 PM EASTERN
Mistake #1
Using the Wrong words
I’ll share the reason words aren’t converting customers!
Mistake #2
Missed Motivation
Insider info will change everything about your marketing and ads.
Mistake #3
Missing Why you
I’ll show you what they really want and how to position yourself.
So, you feel ecstatic if you do gain your new midlife clients, but…
They’re always looking for support. They’re easy to get and hey, they’d much rather work with a woman who gets it. So you have become the trainer that others recommend because you work with a lot of midlife women.
You never exactly started out to work with them specifically but you love the idea and you are enjoying being the go-to trainer for them. It’s fun to connect with other women and give them something of value. You love sharing your passion for exercise, health, and wellness with them. Even though things have changed a little since 2020, you’re finding your way around offering services for those that want to work with you.
You’ve got her doing “all the things”… HIIT, and strength training, clean eating. She’s intermittent fasting and putting in extra time doing cardio on her own. You’re going over her food log and changing that weekly and still? Nothing. She’s starting to cancel and she’s got an attitude. She’s beginning to get the “what difference does it make” attitude because nothing seems to work.
Relax, it is not your fault!..
You are so not alone. Look, I hear from trainers and from dissatisfied customers every day that what they’re doing isn’t working. Not only are they not getting results, they’re getting worse. They’re more tired, more sore, experiencing injuries and not losing the weight or getting the flat belly they want. Trainers are pulling their hair out, and hey, if you’re a female trainer you’re not immune yourself to hormone changes.
- ABSOLUTE CLARITY: You will understand exactly why typical training doesn't work before you go to work with menopause clients!
- CERTAINTY: No more guessing whether or not your (marketing or training) process really works or what to do next! It does and it will!
- SAVE YOUR TIME: With all the science & statistics provided you don't have to spend time searching for with time you don't have!
- IDENTIFY THE BIGGEST OPPORTUNITY: This perfect storm will not come again and you'll be positioned to grab it!
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