Restore Hormones to Factory Settings? More Science for bHRT

Restore before more is the number one tenant of Flipping 50. In this episode we visit the concept that you restore hormones using bHRT. 

Whether you are or you aren’t. I’d say most women I know in 2024, are open to and already having conversations around hormone replacement. 

In our 10th year at Flipping 50, we’ve been discussing pros and cons and what happens with body composition, bone density, muscle mass and brain health during menopause. We touch on the anecdotal evidence we have from thousands of participants, and fewer but more intimate, private clients who use or choose not to use bHRT and the results they get. 

In this episode we introduce a new guest to the show who’s book “Restore” takes look at the benefits of bHRT. Whether you are, aren’t or your on the fence about ability to restore hormones and the effects on short and long term health, I think you’ll like this episode. 

My Guest:

Dr. Gregory J Brannon is a surgeon, public figure, and founder of the leading Bioidentical Hormone Replacement Therapy (BHRT) practice Optimal Bio where he oversees seven offices across North Carolina, South Carolina and Virginia. In addition to his current role of Physician and Medical Director at Optimal Bio, Brannon uses over 30 years of medical experience to educate others on taking ownership of their health. Dr. Brannon is the author of the 2020 published book, The Hormone Handbook: Optimizing Your Health Through Bioidentical Hormones, and will publish a second book in Spring 2024 titled “Restore.”

Prior to spending 30 years as a successful private practice OBGYN in Cary, NC, Dr. Brannon completed his medical residency at University of Southern California Women’s Hospital, Los Angeles, and then served as assistant professor of Obstetrics and Gynecology at University of North Carolina School of Medicine, with work at Wake Area Health Education Center.

Brannon’s OB/GYN experience sparked his interest in hormones and how they work within the body. Impressed and inspired by his experience with BHRT, Brannon opened Optimal Bio in Cary, NC in 2012. Optimal Bio is a BHRT practice dedicated to bringing people’s bodies back to the optimal levels they were initially designed to maintain.

Questions We Answer in This Episode:

  • What’s the longest documented use to date of bHRT?
  • What is some of the best research – documentation of the effects of bHRT on women who’ve taken them for decades vs have not on bone, muscle, brain health?
  • Tell us about the research cited in your upcoming book “Restore” as they relate to women a BHRT seeking to restore her hormones.

Connect with Greg:


Upcoming book “Restore” which will be released on March 12, 2024. “Restore” is already available for preorder on Amazon, Target, Walmart and wherever books are sold. “Restore” in ebook form will be available via Kindle as of mid-January 2024.

Additional Books:

Nobody Wants You Healthy – Mark Richards 

Estrogen Matters – Avrum BlumingCarol Tavris

Obesity Code – Dr. Jason Fung

Other Episodes You Might Like: 

A Hormone Therapy Roadmap: What, When & Why

What Women Need to Know about Hormone Replacement Therapy

Your Hormones and Heart Health

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