@flipping50tv
Debra Atkinson, MS, CSCS, founder of Flipping50

November 2023

Who Is a Flipping 50® Woman?

When she lifts heavy things, she can more easily weather heavy things in life.

She may ask your opinion. She’s not asking for permission.

She does not fear getting old, she’s got her eye on getting bold.

More than she wants to lose weight, she wants to lift weight. 

She doesn’t look forward to retirement, she is interested in rewirement.

She doesn’t fear falls as much as she fears stalls. 

She can walk with power toward things, or walk away from things. 

She doesn’t feel invisible. She feels invincible.

There’s no more powerful health influencer in the world than a midlife woman. 

She’s responsible for 85% of all household decisions, and has 3 generations of influence.

When a woman changes her own story, she changes history.

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Learn how to measure!

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how to measure

Shoulder
Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Hips
Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Chest
Measure from the rib cage just under breasts at bra line

Waist
At the belly button/umbilicus

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