Debra Atkinson, MS, CSCS, founder of Flipping50

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Who Is a Flipping 50® Woman?

When she lifts heavy things, she can more easily weather heavy things in life.

She may ask your opinion. She’s not asking for permission.

She does not fear getting old, she’s got her eye on getting bold.

More than she wants to lose weight, she wants to lift weight. 

She doesn’t look forward to retirement, she is interested in rewirement.

She can walk with power toward things, or walk away from things. She doesn’t feel invisible. She feels invincible.

There’s no more powerful health influencer in the world than a midlife woman. 

She’s responsible for 85% of all household decisions, and has 3 generations of influence.

When a woman changes her own story, she changes history.

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