Please STOP whatever else you’re doing.
You want to pay attention to this page!

You will only EVER see this page ONE time.

After 24 hours, this page will expire.

Really, you won’t be able to access this page again.


You just took the first step to boost your energy and get the vitality you want!

Watch the video below for something EVEN MORE super special.

5 days may seem short and FAST…

Still, every big thing is just a series of small things… done consistently… the right way. 

That’s the best way to begin building on good habits, gaining strength and confidence.

Especially if you’re a more must be better” girl…
come along with me for just 5 days.

We’ll do it together.  What you’ll learn and experience, through the 5 days of videos, might just blow your mind.

If you’re here on this page and reading this, right now, you’re not getting all the benefits you really want from whatever you’ve been doing. It’s time to start feeling better, with the right exercise, at the right time.

flipping fifty cafe testimonial

The definition of insanity...? Doing the same thing over and over, yet expecting different results.

You’ve got nothing to lose in this 5 day Flip.  It’s just 5 days.

If you don’t feel better, then you can always go back to doing what you were doing before.

What if instead, you feel so much better…
and with SO much less exercise?

What will it feel like when, after just 5 days, you have:

  • more energy
  • less fatigue
  • more clarity
  • less brain fog
  • better sleep, and…
  • you’ll know how to make time for exercise… and that it’s worth it! if you do the right types of exercise, and you know exactly what you’re going to do.
I’m going to teach you to make time when you don’t have time, how to organize your workouts (No More Random exercise for you on my watch!!) and have fun while you’re doing it!!

So, that’s the 5 day Flip, and it’s on it’s way to you now.

flipping fifty cafe testimonial

And… if you love this less-is-more concept…

and you want more *made-specifically-for-you* hormone balancing exercises…

and you want REAL results in this Flipping 50 phase of life

then I have something JUST FOR YOU, right now….

Debra Atkinson


Flipping 50


Join Your Community
Accelerate Your Results
Get the Clarity and Strength You Want
Get Back To Being YOU!

flipping fifty cafe testimonial

Are you like me?  A fast-action taker who loves to get started right away?  Then you’ll be excited to know that I’m making my Flipping 50 Virtual “Gymbership” available for 40% off,
but only on this page, right now

I call my online membership the Flipping 50 Cafe,
and you can get the all the details about this “Gymbership” below.

For the last 8 years, I’ve been helping women get proven results by using the 29 years of experience working with middle aged-women.  It works.   We have hundreds of testimonials from women whose lives have been changed.

And as even more data becomes available…
new science and evidence-based knowledge for women like us…
I’m sifting through all the noise out there for you to find the very best.

My TEDx talk, Everything Women in Menopause Learned – About Exercise – May Be a Lie, revealed the fact that very little exercise programming is designed for YOU. 

In the Gymbership, I continue to add ONLY programs and content that feature research based on YOU. 

It’s added to the Cafe, every month, for you

  • More workouts
  • More recipes
  • More community connections
  • More resources for things you’re working through – health challenges, libido, sleep, a strong immune system – all based on YOU… a woman in menopause, pre-menopause, or post-menopause… helping you with proven data from 35+ years of research… Research you rarely (if ever) hear about anywhere else, because the mainstream media really benefits more, if you’re unhappy and unhealthy… 
    But NO MORE!

Here’s what’s most important for you to know right now… 

… I really like to (and want to) reward fast action takers. 

The 40% off special offer you’re seeing on this page is only available here, on this page, today.

You won’t see this offer again.

Need more time? That’s OK. 

You will have other opportunities to join the Cafe, but not at this rate.

During open enrollment, just twice a year, membership normally costs $649.

This discount is available to you right now,
on this page only,
and only for 24 HOURS.

flipping fifty cafe testimonial


Once you leave or close this page, you won’t be able to access this offer again.

Once the timer counts down, the offer will go away, the page will refresh, and you will have missed this opportunity to join.

We may have just met… and it may feel forward for me to be pushing this. 

Yet I know that you might be one of the women who have listened to Flipping 50 podcasts or watched my YouTube videos for years.

And when you know it’s the right time for you, you just know.

Get this 40% off rate for your first year of membership now.

I am personally covering your first 40%. 

I want you to join me and the hundreds of women who are already inside of the Cafe. 

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Your One Time EVER offer

Join Your Community Save 40% your first year Lowest price ever (one time only offer) Only $649 $389.40 for 365 days of results you crave
flipping fifty cafe testimonial

Inside the Flipping 50 Virtual Gymbership, you:

  • Never have to wear a mask (yes, humor comes with membership)
  • Never have to worry about exposure to viruses
  • Can workout at your convenience
  • Have exercise programming for strength, intervals, yoga, Pilates, core…
  • Can count on everything being filtered for women in menopause
  • Have access to (5) unique 12-week strength training programs
  • Get live group Q and A sessions with me twice monthly
  • Get the VIP treatment where inside has everything you need however… if you want it
  • Premium programs (anything not included in the Membership) are 50% off for you
  • A special member’s only rate on protein & fiber each month
  • Have access to regular challenges for anything you can think of: core, arms, abs, sleep, stress, detox, hydration… and more!
  • Gain insights through valuable exclusive Masterclass presentations and information that dive deeper than anywhere else online… content that is only available to you as a Cafe member
  • Build strength, endurance, and confidence, through mini-classes, targeting exactly the content you need first, so that you can focus on your biggest priority
  • Have an expert in hormone balancing with 36+ years experience as a trainer, master trainer, Senior Lecturer in Kinesiology, TEDx speaker, and international presenter
  • Have someone available at your fingertips who can support your exercise, nutrition, sleep, stress, and hormone balancing goals with a network of some of the best functional doctors in the world, who are available on-call when we need them.

             Are you in today? Say yes to you!

flipping fifty cafe testimonial
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Your One Time EVER offer

Join Your Community Save 40% your first year Lowest price ever (one time only offer) Only $649 $389.40 for the year
flipping fifty cafe testimonial

One more thing…

And I think this is a BIG BONUS. 
You’ll know how big when we actually have your personal onboarding call,
but it’s the greatest extra value I can think to give you, as a fast-action taker.

When you become part of the community today, I promise to meet with you one-on-one for 30 minutes in a private session and make sure you have a clear step-by-step and you get a strong start.

I don’t even offer single sessions usually, but the value of this one-on-one time is over $150.

It’s yours with your membership, for free.



Look, this isn’t for everybody.

If you are serious about changing your life and your lifestyle, and you want to accelerate your success with help from a coach and community built for you, then this is for you.

Yes! 40% Off!

Full disclosure, I want you to love it so much you never want to leave! 

I also want you to do the best thing for your health and happiness, no matter what that is.

flipping fifty cafe testimonial
Flipping 50 Cafe square image

Your One Time EVER offer

Join Your Community Save 40% your first year Lowest price ever (one time only offer) Only $649 $389.40 for the year
flipping fifty cafe testimonial

The Flipping 50 membership is a subscription.
It will auto renew a year from your enrollment date at the regular rate,
unless you notify us 3 or more business days before.

flipping fifty cafe testimonial

“If I had a dollar for every diet I’ve tried that didn’t work…”

Stretching Exercise

Have you read dozens of fitness and wellness books, magazines and cookbooks? Do you have a stack of them beside your bed right now?

Have you tried dozens of health programs and diets? Are you more than a little overwhelmed by the abundance of conflicting information coming at you every day? And frankly too tired to act on any of it?

Have you exercised or consciously taken care of yourself for years but find what you did once isn’t working? Or maybe you never made time and now you’re noticing a shift in weight or energy you don’t like? If you answer yes, we have a lot in common. I am a self-proclaimed fitness geek.

stronger woman over 50 testimonial response

Wouldn’t it be great if you had someone to weed out the useful health information for you—the stuff that actually works?

I like to soak up the science so that I can use it in my next workout and find foods that really are good for me – that taste good. I’m 56. I turned my entire world upside down at 49. I went through major life changes, eight total, at a time when my body & hormones were going through major life changes.

My subscribers know they are not alone. When what you’re doing stops working and life is going at mock speed you don’t have time to research, read, do due diligence on what works, and what’s snake oil. I’ve done the research and guided thousands of midlife women to their best years ever!

Debra Atkinson


Flipping 50


Join Your Community
Accelerate Your Results
Get Clarity, and the Strength You Want
Get Back To Being YOU!

Your One Time EVER offer

 – Save 40% your first year 
 – Lowest price ever
 – One Time Only

Just $389.40 for the whole year!

Tie Shoe

The Flipping 50 Cafe Membership

The Flipping 50 Membership Café is an annual subscription that helps women stay consistent on the path to look good, feel great, and avoid the trap of settling for “acting their age.”

You get easy access to downloadable master classes to watch or listen to while you exercise, monthly wellness & fitness challenges, recipes from celebrity friends, and an online community so you’re surrounded by other women just like you who “get you” and you’ll find who’ve “got you.” 

Every month I’ll share new content based on the research I’ve been doing (my inbox is groaning daily). You can keep up with what’s real, and what’s  false without having to read for hours and waste time on useless suggestions.

As a Member, Every Month You’ll Get…

One never-before published master class that will share new hot research topics focused on your wellness and fitness that I’ve never addressed before the same way. I use research, pack it with 36 years of application, and spin into practical tips you can use. If you don’t like to sit in front of a computer anymore than you have to you have the listen-only [while you’re exercising?] option. 2nd Wed each mo 5pm MST.

One new challenge and a calendar that will help you focus on things that reward you with energy, improve your nutrition, enhance your sleep, reduce your stress, or boost your metabolism. Need an arms, abs, or buns challenge? Need to hydrate or get those greens in? Need to sleep better or get more mobile? There’s a challenge for that!

A new set of recipes with an emphasis on hormone balancing, anxiety calming, sleep-enhancing, craving-killing foods that fit Paleo, but you don’t have to be Paleo to enjoy. They have to pass the yummy (and easy) test before they make the cut. You can have your kale and dessert too. [non-dairy, non-soy, gluten-free, and many offer a vegetarian twist or you can substitute plant-based protein easily]

Access to me live when I go live on Facebook answering your questions or you join me at a live retreat at your 50% off members rate. This will let you get from confused to clear, and coach around a challenging habit change or obstacle you’re up against.

A community of like-minded sistas in our Private Facebook Group. Here you can share your questions, answers, successes, and challenges. You’ll find uplifting support from other members of the group and you can tag me if you have a question you want me to see right away. Say, you read an article or hear your trainer say something you need clarity on. It’s a perfect post.

Select exclusive access to Flipping 50 videos from products like STRONGER 1, 2, 3, and 4, or 5 (a full year of options), The Whole Flip (4 videos), and exercise videos designed especially for Cafe members only. (yoga, pilates, intervals, and more). During the pandemic? I’ve gifted over 50 live classes to connect. Our members are in better shape now than before COVID. 

Live Q&As with me in the Private Facebook Group. I jump in and do live coaching around special challenges especially during challenging months like holidays.

Special coupons and bonus content. As a Flipping 50 member you’ll get 50% off select digital courses and a sweet 10% off two protein products for a one-month supply of protein shakes for every month that you’re a member. (make yours a Subscribe and Save and get bumped to 15% off in the 4th month and get flat fee shipping).

stronger woman over 50 testimonial
Paleo Power Drink

Along with That, You’ll Get…

Quarterly exclusive expert interview audio recordings. We talk about emotional eating, happiness, how to break self-sabotage, adrenal and thyroid health, and more. My super-savvy network of friends and colleagues will be your new network!

Plus Members-only special Friends & Family protein shake (and fiber) offers. Lean, clean protein from whole food sources is ideal. Yet, in your busy life it’s hard to do. But too many powders have things you DON’T want in them. I FINALLY found protein powder I love. Try it for yourself (plant or animal option) with a discount as a member so you don’t have to “wait for a special” you’ve got one every month.

The Flipping 50 Cafe is Your Support System.

Debra Atkinson

It gives you clarity. You are not lazy. You’re probably confused. This gives you one voice to listen to and it’s not about a “diet” or a single “exercise plan,” its about finding YOUR best plan by learning how to listen to your needs.

It gives you inspiration. We all flounder sometimes. Life gets busy. You get stressed. This will pick you up when you need it and remind you of simple steps to stay on track in crazy times. It will help you override that little voice of doubt.

It’s an easy way to get information you can trust to make decisions about what works for you. It’s clear science-based information you can relate to.

The Flipping 50 membership has a vast menu of resources available whenever you need. But unlike the internet, they are all vetted for YOU.

You get master classes on topics like fat loss, metabolism, joint care, sleep, stress/hormone balance. It has a variety of recipes for vegans, inflammation, bone density, detox and more. It includes motivating interviews with emotional hunger experts, functional medicine docs and mindset gurus.

You’ll have challenges for your abs, glutes, yoga, eating veggies, training for an endurance event, stress reduction and more…plus a movement library and exercise videos for a quick fix.  Plus programs for progression so you can skip the random actions and random results elsewhere.

It’s all at your fingertips!

Exactly the Answers You Need…Your Members-Only Mini Courses!

I’ve organized mini courses for you that will give you exactly what you most want and need to focus on right now. If you don’t have time to browse the library I’ll help you start and get the best results right away. Based on your personal choices you’ll get your best fit content to begin. I think you’ll love it!

Cafe Mini Courses

How It Works

We deep dive once a month live on a master class the second Wednesday of each month at 5pm MST (6 CST, 7 EST and 4 PST) for a webinar (call in is available if you prefer audio only) Don’t worry if you can’t attend live. Recordings will be added to the member area so you can access them at your convenience.

All the resources will be in your library: recipes, recorded monthly calls, quarterly guest expert calls, and dozens of monthly downloadable challenges to choose from.

Here’s what each monthly webinar/call will include:

And so much more! (I’m always listening and upgrading.)

Time is ticking!  Click Join The Cafe and let’s get started today!

You Still Got It, Girl!


Your One Time EVER offer

 – Save 40% your first year 
 – Lowest price ever
 – One Time Only

Just $389.40 for the whole year!

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Learn how to measure!

Prefer video format?
– Click/Tap Play Below –

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Play Video about how to measure
how to measure

Circumference outside of both arms, at the armpit

Right Triceps
Halfway btwn shoulder & elbow, arm extended.

Find the widest point of girth at the hips

Right Thigh
Standing with weight on both legs, measure halfway between knee cap and hip flexor

Right Calf
Standing with weight on both legs, find the largest point of calf.

how to measure woman outline

Measure from the rib cage just under breasts at bra line

At the belly button/umbilicus

Prefer video format?
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